Our values are at the core of Bays Consulting and we created them together:
Our Mission
Building a better future using Maths. Not Magic.
Our Vision
A world where all lives are positively impacted by maths.
Our Values
- People first
- It’s nice to be nice
- Be true to our word
- Use Maths. Not Magic.
Founding Principle
To provide a workplace where the hidden workforce can find work and thrive in tech in a friendly and supportive environment – to build an ethos where work-life balance is valued and prioritised.

Dr. Sophie Carr
Founder and Managing Director
We are building a better future using Maths. Not Magic.
Our solutions include crowd modelling to enhance safety in large crowds during emergencies, creating synthetic datasets to ensure data security, and developing an analytical model to optimise stock levels based on weather forecasts, reducing lost sales and food wastage in supermarkets.
Beyond our day-to-day work, we believe in our team and foster a working culture where anyone can thrive in tech. We prioritise flexible working and encourage a healthy balance between work and life. At Bays, our culture is open, honest, inclusive and diverse, creating an environment where everyone feels valued.
We care about the world outside of our company. We’re proud members of the Living Wage Foundation and Silver Members of the Armed Forces Covenant. Everyone is encouraged to pay it forwards – we welcome work experience students from local schools, offer paid summer internships, and actively engage in a wide range of maths outreach activities.
Maths is a driver of social change, and no-one should be left behind.
