I have always considered myself a creative person. As a child, I absolutely loved drawing, painting and anything that could be considered “arty”. Growing older, I put this passion towards creative media, eventually leading me to a degree in Media Production (which I completed two weeks ago – yippee!) Before I started my degree, when I thought about creativity, I would usually picture these typical visual arts. Over the past few years, I have begun considering creativity as far more than this.
Ideas, Decisions, Problem Solving
“Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.” (Naiman, 2014)
For me, this definition encapsulates the true spirit of what it means to be creative. In one way or another, we all use creativity when we come up with new ideas and solutions to problems, and it is used no matter what line of work you are in.
Creativity in Marketing
Writing this blog got me thinking about where I use creativity in my job. Indeed, there is certainly creativity in the images, GIFs and videos I make for our social media channels, but I also use creativity in so many other areas. Writing tweets, producing blogs, formulating the monthly newsletter; all these activities require creative thinking in order to make compelling material. Moreover, creativity plays a vital role in problem solving and decision making, whether that be in implementing marketing and brand strategy or figuring out how to increase customer satisfaction.
Creativity at Bays
As an analytics company, “creativity” may not be the first word that springs to mind when you think of Bays. However, creativity is an essential element of all we do. It takes a creative mind to find the best data science and modelling approach for the projects the team is working on, as well as to spot the stories hidden in the numbers.
By Abbie Jenkins