“How can we improve our programme by analysing the experience of our participants?”

The Arts Council England develops and invests in artistic and cultural experiences that enrich people’s lives. Artsmark is the creative quality standard for schools and educational settings in England. Undertaking the Artsmark journey raises the profile of arts and cultural education, embeds creativity within the curriculum, and supports the development of partnerships with arts and cultural organisations.

The Arts Council wanted to understand the full impact of a school’s Artsmark journey on all who engaged with and benefited, from the award. Bays Consulting used thematic analysis to identify key trends and create a living evidence base from the analysed texts. The resulting evidence base enables the Arts Council to elicit relevant, salient, and unique points made by those who have achieved an Artsmark Award. This, in turn, underpins future impact assessments, strategic decision making, and investment decisions.

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