The Role of AI in Predictive Analytics: Is it AI or maths that is revolutionising businesses data-driven decisions?

In the vast landscape of business technology, the surge of AI (Artificial Intelligence) has become akin to a modern gold rush.  The term is everywhere you look, promising predictions and forecasts that will provide veritable mines of information to improve the company’s bottom line.  So before you get swept up in a whirlwind of promises… Continue reading The Role of AI in Predictive Analytics: Is it AI or maths that is revolutionising businesses data-driven decisions?

Maths, Not Magic

In today’s fast-paced and constantly evolving business landscape, it is more important than ever for companies to stay ahead of the competition by making informed decisions and solving complex problems. One of the most powerful tools available to businesses in this pursuit is data science and analytics. However, in order to truly unlock the potential… Continue reading Maths, Not Magic

Bays’ mission, vision and values

One of the huge perks of owning a business is working with the team to define the company mission, vision and values.  We did this last year, but recently we realized they were no longer fit for purpose – that’s not to say that we’d fundamentally changed what the company does, but how we explain… Continue reading Bays’ mission, vision and values